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How is my biometric data used and stored?

After you consent to BREEZ and upload a photo, our facial recognition software analyses facial features by taking measurements of data points that make up the face. These data points include the distance between your eyes and the distance from forehead to chin, etc. The technology processes a number of data points to create a real-time map of your face. This is converted into a secure anonymous data pattern using a complex algorithm to create your biometric token.

Your biometric token will be stored and retained in the European Union for the duration of the Event and securely destroyed within 4 weeks post-Event. GSMA is committed to protecting your personal data. We have implemented appropriate technical and organizational measures to ensure that your data is secured at all times. Each biometric token is encrypted and stored in a database separate from the raw data used in its creation.

If you are a returning BREEZ-enrolled attendee, once you register for the Event your biometric token will be re-created following the steps listed in the first paragraph.

During the registration process, you will also have the opportunity to upload your passport / EU National ID information using a camera capture or an image upload. If you choose to input your passport / EU National ID information using one of these methods the image captured will be compared to your BREEZ profile to verify that the document being entered matches the registrant. This process is engineered to improve the onsite experience by removing the need for an attendee to validate their identification at the point of check-in and keep an ID within their possession in order to collect a badge and access the event venue.

At the Event, BREEZ will be used for the purposes of identification of enrolled attendees. When you enter the BREEZ lane and approach a camera you will be recognised and granted access to the Event. This is done by matching the real-time image of your face with the biometric token created during the registration process.

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