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What is BREEZ?

At the GSMA we constantly explore ways of improving our attendees’ experience at MWC and make available to them leading cutting-edge technologies.

The Biometric Recognition Easy Entry Zone (“BREEZ”) provides a way for attendees to enter an event at which BREEZ is available (each an “Event”) and restricted areas without providing further identification or scanning a badge. BREEZ relies on facial recognition technology for the purposes of identification and verification of enrolled attendees, in order to allow access to the Event’s premises and restricted areas.

BREEZ lanes are currently available at MWC Barcelona perimeter access points as well as at the Ministerial Programme perimeter at MWC Barcelona.

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